.2Performant, a Romanian technology as well as partner advertising and marketing services firm, revealed on Monday, September 9, at the Bucharest Stock Exchange, that it intends to get the Profitshare affiliate systems in Romania and also Bulgaria from Transformation Advertising. Simultaneously, Dante International, the owner of eMAG, will definitely come to be a shareholder in 2Performant.On September 6, 2Performant's Panel of Supervisors concluded a preparatory contract to obtain the Profitshare.ro and also Profitshare.bg partner systems owned through Conversion Marketing S.R.L. as well as Transformation Marketing EOOD. The agreement outlines the concepts of the purchase and is certainly not lawfully binding, conforming to the provider press pointed out by Economedia.The operation includes the transactions of the Profitshare business lines from Conversion Marketing S.R.L. as well as Sale Advertising And Marketing EOOD (as dealers) to 2Performant (as the purchaser). Dante International S.A. (a large number shareholder of Transformation Marketing S.R.L.) will belong to business transfer agreement as a surety." As soon as the Profitshare purchase is actually accomplished, we will increase our existing capacity and also transform our client profile in both Romania and also Bulgaria. Our experts still possess a handful of significant measures to complete, but I am positive that the teams associated with the purchase on each edges will certainly manage to finish them successfully. Our company will certainly introduce our post-acquisition plans after wrapping up the investment depending on to the ultimate agreement," stated Dorin Boerescu, Chief Executive Officer and Co-Founder of 2Performant Network.The deal cost is actually RON 4.3 million, as well as are going to be actually paid out 55% in money and 45% in 2Performant reveals through a financing boost.." 2Performant is a younger and also dynamic business with values that sound with our company. Our company assume that, after the transaction is completed, the Profitshare business blended with 2Performant will certainly deliver more significant value to its customers," stated Tudor Manea, General Supervisor of Dante International SA.2Performant also takes note that several actions remain to finish and also wrap up the transaction, such as the productive finalization of the due carefulness analysis by 2Performant.Profitshare was launched in 2012 and presently has a collection of 250 partner systems (including the eMAG team) in Romania as well as Bulgaria.radu@romania-insider.com.( Picture source: the firm).